Branding, an emotional strategy that creates needs
Currently what we know as marketing has undergone a great transformation. Little by little what we knew has become popular, but at the same time it has evolved towards new concepts such as branding. This is defined as any of the actions that a company can carry out in...
The Apple identifier and its evolution
Whether you are a declared fan, a geek or someone who enjoys Apple products, do you know the history of their identifier? Commonly known as the logo, that of this celebrated computer and electronic device company is represented as one of the most enduring ideas in...
Naming, the first step to branding
If you are about to start a new business and don’t know what to call it, you are not alone. Naming or your brand name represents a crucial step in the right direction. As a fundamental process for the projection of branding, we want you to understand the...
Internet our greatest source of inspiration
The Internet is a medium in which you have to know how to select sources of information and inspiration. We can lose thousands of hours when we have to search because of the saturation of content on the network. For all this, today we make a selection of the sources...
Films that bring out our most creative side
Creatives and designers are people with a broad visual culture. The viewing of a film, documentary or series helps them to improve their eye and develop the aesthetic and visual composition of the project. Visual culture, although it can be learned through practice...Xani Blog
