Within the digital world, specifically regarding web positioning, there are many variables that you must consider to maximize the online presence of your company. Among them, the most competitive keywords for your business stand out.
These phrases are essential for you to position yourself as an alternative in the eyes of your target audience. Therefore, it is important that you learn to identify them properly.
What is the purpose of keywords?
Also known as keywords, they refer to specific words that define your business, your main products and / or services. Keywords have resonance and magnetism in search engines. They are ideal to position your brand among the first results of the queries made by your users.
The main purpose of keywords is for your target community to find your brand when searching based on their specific needs and requirements. By doing so, they increase your company’s positioning in the digital environment, as well as its reach and visibility.
Tips to identify the keywords for your business
Keywords are terms made up of one or more phrases, they represent the way in which your target user recognizes her doubts in search engines. Therefore, it is extremely important that you learn to identify them correctly. To do this, keep the following in mind:
→ Discover the main words of your business
One of the first steps in discovering your business keywords is finding the main terms. That is, a brainstorming with words related to the industry and sector of your brand. In this way, you will be able to identify which are the phrases with the highest volume of consultation and, from there, select the most competitive ones.
The SEMrush platform is ideal to help you find the most potential terms for your brand, and allows you to know the search volume.
→ Identify the difficulty, opportunity and potential of each term
After finding the main terms of your company and knowing their volume level, it is time for you to identify the difficulty, the opportunity and the potential of each term. The Moz tool can also be very useful at this point, as it shows you a detailed report on these variables.
Once you know this information, stick with those terms that show the most favorable results for the positioning of your brand. And, above all, that they are directly linked to the needs and requirements of your target audience.
→ Decide on the goal of each keyword
Assuming your keywords are “digital marketing” and “online marketing”, now it’s up to you to decide what to do with them. That is, if you are going to include them in your content strategy, to optimize an existing page, to do link building, among other actions.
Properly selecting the keywords for your business is essential to increase organic traffic and, therefore, improve your web positioning.
