When users surf the Internet, they want to see information at high speed. They look for quality and immediacy, especially when they are making important inquiries because they need to solve a problem.
Therefore, they are strict when selecting the web that they will use as a source to meet their needs. In this article we will tell you why it is so important that you pay special attention to the speed of your website.
Importance of the loading speed of a website
Google was able to corroborate that if its search results took half a second longer to load, searches decreased by 25%. Similarly, Firefox lowered the average load time of its searches to 2.2 seconds, and its downloads increased by 15.4%.
Users are extremely demanding individuals in their digital environment, and loading speed is one of their main requirements to stay on a website and not leave it immediately. In addition, if your site is fast, you will be more likely to appear among the first results of the search engines.
Likewise, improving SEO positioning, increases visibility and enhances the reach of your site online. For this, web performance is very important and, therefore, you must give it the attention it needs. Otherwise, the bounce rate will increase.
What factors influence the speed of a website
Well, now that you know the importance of your website being optimized based on loading speed, it is time for you to identify the factors that influence this process. The elements that you should consider to improve the speed of your website are:
● Images
Harmonizing the content in text with visual material is important to attract the attention of the user. However, it is not necessary to add large and heavy images to achieve this.
It is very important that they are optimized so that you can reduce their dimensions and reduce their weight. In this way, they will load faster.
● Hosting
If your hosting is not optimized and also uses old technology, it will slow down your website much more. Therefore, it is essential to give relevance to cache systems, SSD hard drives and GZIP compression. These are essential elements to increase the loading speed of your site.
● Plugins
A CMS like WordPress integrates very functional plugins. However, by abusing the number of plugins installed, the speed of the web begins to decrease. So take time to analyze if they are really necessary before installing them.
Worry about optimizing the speed of your website and you will see how the results of your metrics improve.
