If you are about to start a new business and don’t know what to call it, you are not alone. Naming or your brand name represents a crucial step in the right direction. As a fundamental process for the projection of branding, we want you to understand the magnitude of its importance and some guidelines that govern it.
The importance of naming
Some experts emphasize that doing without a unique, witty, and resonant name could be the difference between success and failure. Although it seems like the epilogue of a Greek tragedy, the marketing strategies associated with branding and the fact of being surrounded by iconic companies confirm this.
The purpose of naming is to be the main letter of introduction to a target audience. This name should be short, represent a real or fictitious language, convey the values of your business or company, should not be offensive to others and include a series of emotions that make it recognizable, memorable and catchy.
A product of brainstorming, it is a task that involves certain challenges and usually accompanies the objectives set for the visual identity of a brand. It requires an elaborate process that determines its qualities, peculiarities, associations, the type of name, its functionality, impact and much more.
What should a good brand name have?
In conjunction with the aforementioned, this conceptual designation requires certain aspects that will give it the impulse you are looking for, such as:
Ideally it will consist of 2 or 3 syllables, it should be easy to pronounce and have that sound that awakens the senses.
It should not be taken lightly because of its importance and those involved should be involved in its creation.
For greater resonance, it projects credibility, evokes images of great impact and has that flexibility to cover other areas without losing its validity.
A good name tells a great story, is original in context, is international in character, reflects something positive, and is recordable.
Its notoriety reflects the coherence of your brand, the purpose of the message and its power of identification with the public.
Now that you know the secrets, take the naming of your next business very seriously.
