Whether you are a declared fan, a geek or someone who enjoys Apple products, do you know the history of their identifier? Commonly known as the logo, that of this celebrated computer and electronic device company is represented as one of the most enduring ideas in modern history.
Whose original idea for the identifier we know today?
Although the records refer to an original logo that appeared in 1976, its duration in the company was as short as that of its creator. In fact, between Jobs, Wozniak and Ronald Wayne, the latter co-founder was the one who came up with the first logo: An illustration of Isaac Newton sitting under the tree, a poem by Worsworth and a kind of banner that read: Apple Computer Co.
Being too complex to reproduce and understand, after a year Steve Jobs decided to hire the advertising agency Regis MCkenna. His art director, Rob Janoff, was in charge of the project and who made a monochrome design in the shape of an apple with a bite after being inspired by real fruits.
There are various versions that associate it with the story of Adam and Eve as a symbol of rebellion against the system and also as a tribute to the brilliant Alan Turing. In any case, the final version includes colors requested by Jobs (to humanize) and the missing piece was added to avoid his confusion with a cherry or a tomato.
Apple logo timeline
Used in Apple II collectibles, this first identifier would remain unaltered for 21 years. With the return of Jobs, the visual image of the computer giant would go through several transformations:
- 1998-2000. At this time there were 2 options: a watery or crystalline blue logo with reliefs and shadows designed for the all-in-one iMac. They also opted for a more simplified two-dimensional monochrome image and in pure black.
- 2001-2007. A design appears that gives the feeling of tempered glass in gray and similar to the one created in 1998.
- 2007-2014. With the addition of an embossed curved line, it featured a solid white look and following the depth pattern.
- 2014-today. Returning to the original idea, the identifier that was once black and without any special effect, now has that distinctive gray hue of Apple products.
