The logo of your company is the first impression that your potential users take, it is a fundamental part of the visual identity of your brand and, therefore, its design must be rigorous and highly professional. Since each element that you decide to integrate could alter the perception of your potential customer, and their purchasing decisions.
Therefore, it is relevant that you take into account a series of keys to consider when designing a logo. So that this is done optimally and you get an attractive, professional finish and most importantly, that it sells.
Guidelines for designing a good logo
Your brand logo is, essentially, the face of your company. Normally, the first element that your potential users will remember and take into account when making their final purchase decision. In order for you to design an iconic logo, you must invest time and patience, combined with these tips:
- Highlight the essence of your brand
It is extremely important that the logo design is developed based on the philosophy of your brand. Due to the fact that it must communicate to your customers what your company is like, that is, it must send a timely and coherent message with the actions of your brand. Each element must have a reason, and above all, consistency must prevail. - Give relevance to originality
It’s okay to take inspiration from other prototypes before structuring your logo design. However, remember that this element allows you to differentiate your brand from your competitors, therefore, it is important that it stands out. Imitation is not well valued in logo design. Otherwise, it creates confusion or mistrust in the user.
Watch for creativity and innovation, give your target audience an authentic and attractive image of your brand.
- Make it easy, flexible and simple
An exuberant logo could catch the user’s attention, or it could also scare them away. The reaction will depend on the profile of your target community, before resorting to extreme imagination, investigate whether it would be understandable by whoever you are interested in. At best, it resorts to simplicity, ease, and flexibility.
Your logo must be perfectly balanced, that is, it must be attractive, interesting and surprising, but without the need for the user to take minutes to analyze it to understand it. In a couple of looks you should be clear about what brand you are referring to and what its central message is, so that you can easily remember.
A logo is a determining element in the visual identity of your brand, a large part of the success of your company depends on it.