When we undertake a project on the web, we want it to reach potential clients anywhere in the world. It is vital that you bear in mind that, the more languages you have implemented on your website, the greater reach you will have worldwide. For this reason, designing a multi-language website will help you position yourself in the market not only in your country, but also internationally.
Next, you will learn about the many opportunities represented by having your website in several languages.
Advantages of a multi-language website
1.- When you speak to the potential client in their own language, you guarantee their empathy with your page and increase the chances of turning them into a consumer of your product / service.
2.- Increase the visits to your website, since it doubles the possibility of being located in several languages, guaranteeing a better positioning in the web search engines.
3.- You reach a greater number of potential customers, which translates into more conversions, sales and profitability for your business.
4.- A project designed with a multi-language website gives more credibility, confidence and improves the image of your company, service or undertaking.
In order for you to provide a solid image of your brand or business, which demonstrates professionalism and reliability, it is advisable to reduce the use of automatic translators offered by the network. It is better that you trust a company that offers this type of service, even if at first it has a high cost.
Aspects that you should analyze before deciding to have a website in several languages
Having a multi-language website is a great advantage, but it causes costs derived from the translation of the content and the maintenance and / or updates of the site. For this reason, it is necessary that you analyze if your project really requires a website in several languages. You must take into account the following aspects:
- How often you will update your website.
- Be clear about the vision of your company; that is, if you want to internationalize what you offer and reach other markets.
- Study the markets you want to reach, analyze their language, their culture and the legal implications of those regions.
- Analyze whether it is profitable for your project to invest in the development and maintenance required for a website that is in several languages.
Without a doubt, globalization has led everyone to be more connected through the online world. Being able to reach any part of the world with your products and / or services is a great advantage. A multi-language website that is capable of being visited and consulted in different languages will considerably increase the profitability of any business or undertaking that aims to grow internationally.
