Blog about graphic design, web and marketing
Thinking of running a pay per click (SEM) campaign?
Pay Per Click (PPC) or also known as SEM, is a digital advertising strategy that consists of generating visibility through Sponsored Links on Google. By offering immediacy and control, this type of advertising has become a very effective channel to promote a brand on...
I’m out of ideas! Where to look for inspiration for your designs?
It has happened to every designer at some point! That space of time that seems eternal in which we do not find that "something" that allows us to express our greatest potential when designing. It is a feeling of lack of creativity that can frustrate anyone and we have...
The importance of typography in the world of graphic and web design
Digital marketing is a universe that is expanding more and more, this brings with it countless opportunities for advertising innovation that increasingly demands the specialization and assertiveness of graphic design. Within all graphic design there are three basic...
The year is about to end. How should I analyze the results in SEO positioning?
There is a physical law that states that "every action generates a reaction." Throughout this year you have executed actions on your website that have triggered a reaction in your SEO positioning, however, it is vitally important to know how to effectively analyze the...
Mailing at Christmas What should I know?
The Christmas season is one of the busiest seasons in business, during this time important gaps are opened for the commercialization of goods and services in large volumes, but only those who have planned their marketing strategies in advance will be successful....
What does brand rebranding mean?
Renewing the image of brands is something necessary from time to time, as long as the circumstances warrant it. Recognized brands such as Apple, Coca-Cola and McDonald’s have refreshed the image of their business to adapt to their audience through the ages. Some...
How to prepare your website for the Christmas sales?
Christmas is celebration, meetings, emotional memories, and a time of rest. But, for brands, it is a time to adapt to the holidays, discounts, promotions and special offers. As these are occasions where purchases in all sectors intensify, you must adapt your website...
What are the programs most used by graphic designers
Professionals in the world of graphic design know the relevance of image and design in each of the techniques to be used to raise the presence of a brand. That is, creations, audiovisual or text content, banners, landing pages, etc. As a creative designer, or...
The History of Search Engine Optimization: How Has SEO Evolved?
The internet, like any other technology, has evolved significantly from its emergence to the present day. In fact, one of the areas that has been most altered by this transformation is the way of doing business and how to establish a community to add value to its...
How to create a good brand identity?
A brand identity is a set of essential elements for any company. It is the general essence of an entity that goes beyond the creation of a logo, through which it will be possible to establish a special bond with the target audience. This is why it is essential to...
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