In the world of SEO positioning, there are dozens of words that for a beginner it is very difficult to even understand, even more so when they have never worked with them, that is why here we show you some essential words that you need to know to start in this digital world .
Most used terms in SEO positioning
Anchor text
This is the readable part of a link, and is commonly used to find out what the page you are linking to is about.
Backlinks
They are the so-called links, or the link that you already know. This is the one we receive from another page.
Black Hat SEO
This is a type of practice that uses techniques that go against the rules to quickly position a page on the internet.
Keyword cannibalization
In SEO positioning, it consists of having multiple pages that work with the same keyword, so there is a competition to see which one positions better than another.
Cloaking
This is a technique that is penalized by the search engines themselves and consists of showing the content to the search engines but they appear hidden from the users.
Meta tag
They are the tags that serve to give information about the site, they are used in the HTML code and the most important are Meta Title and Meta Description.
Keyword
It is the keyword, it is the word that people use to search for something.
Keyword stuffing
It is a technique that consists of repeating the keyword many times, which makes the reading unnatural.
Link baiting
Link baiting consists of having content so good that it is capable of generating backlinks on its own, naturally.
Link building
It consists of getting links from other pages with a planned strategy.
Link juice
It is the positioning force that a backlink can have.
Panda
It is a Google algorithm that evaluates the quality and originality of the content on your page.
Penguin
This is a Google algorithm that reviews backlinks profiles seeking to penalize those who do not comply with the guidelines.
SEO
It stands for Search Engine Optimization, and it is about getting a website to appear as early as possible in search results for a keyword.
Serp
It stands for Search Engine Results Page and it is the page where you can see the results after doing a search in the search engine.
Sitemap
It shows all the sections of our site that we want the search engines to keep in their indexes.
Snippet
It is the summary of the website, which the search engines take to show the user.
White Hat SEO
It is about positioning a website in a legitimate way, complying with the guidelines in an ethical way.
