The profession of graphic designer, little by little, has taken a greater boom in the professional market, and it is that their work is of total relevance for effective communication in digital channels. Therefore, it is essential for companies to keep online platforms updated and with a professional design.
Precisely for this reason, we show you some of the most recognized graphic designers for their exceptional work.
5 graphic designers you should know
His works have spoken for themselves, giving them the relevance they have now. But if you don’t know them yet, you might want to check out their vibrant portfolios:
# 1 Milton Glaser
One of the main references in graphic design, internationally recognized for being a trendsetter. His professional career is based on simple but powerful ideas, with a special aesthetic of great visual intensity. Glaser is a creator of innovative genres, his most recognized work being the “I love New York” logo.
# 2 David Carson
The peculiar work of this American transmits disorder and chaos, going in the opposite direction with the sobriety and essential balance in graphic design. His work with the Ray Gun music magazine caught the attention of readers, who praised his designs. Carson is a designer of challenges, he causes the reader to do a mental exercise to discover the message behind his characteristic works.
# 3 Massimo Vignelli
This Italian artist has managed to mark a great influence since the end of the 20th century, and the beginning of the 21st century. Massimo decided to expand his work by settling in New York, where he founded Vignelli Associates, a creative studio.
His main works have been oriented to the corporate identity of renowned brands such as Knoll and American Airlines. Although, without a doubt, his most famous design is the Plan of the New York subway.
# 4 Paul Rand
Graphic brand design has been the strength of this imposing professional. He has collaborated on the design of corporate identities for major brands such as IBM, ABC and Ford. His designs are committed to simplicity and sobriety, with a special message for readers. For this reason, his work has been classified as complex.
# 5 Claude Garamond
The father of the printing press, his typographic designs can still be seen in Microsoft Windows and Macintosh OS operating systems. In addition, in the official corporate image of Apple Computers, we can also visualize a variant of the attractive typeface of it.
