An editorial calendar is a valuable tool that allows the order and chronology of the content to be published from time to time. In this way, it will be easier to forge a relationship of value with your users. So it is important that you learn to create it properly.
Why it is important to keep a content calendar
A content calendar is a document that includes the programming related to the publication of content for the web. Having this guide is essential to follow a strategy that allows you to increase the digital positioning of your brand in search engines.
Hence the importance of having an editorial calendar, since this becomes a historical record of the publications you make. This allows you to analyze results and make the pertinent modifications to your content campaign.
How to create an effective content calendar
Now, to create this document take into account the following:
- Define the ideal target audience or reader
Before creating content, you should know who you will write for, what are the problems of your target audience. - Set content goals
It is important that you define what you hope to achieve with your content strategy. For example, potential database, high traffic, good engagement, more sales, etc. - Analyze the behavior of your competition
Just to optimize your content strategy, keep up to date with what your competition writes. That is, what topics attract the most visits, what are their most successful topics, what is the frequency of publication they handle, etc. - Study the keywords
Based on the profile of your target audience, define which are the most potential keywords. Taking them as a reference, you can design the contents. - Come up with the contents
Based on the previously defined keywords and the analysis of your competition, begin to define the content to be published. Also, study which formats are more attractive to your audience, for example, articles, videos, infographics, images, podcasts, among others. - Define the diffusion channels
That is, through what channels will you get your content to your target audience. Among the main channels are social networks, email, newsletter, blog, etc. - Plan your posting periods
To specify this point, you must consider the frequency of publications that you can meet and the objectives initially proposed. This way you will be able to deduce which are the most suitable publication periods. Likewise, with the profile of your target audience, you can find out on which days and hours they consume the most content. - Execute, review and optimize
Finally, start the content calendar, periodically review the results offered and if necessary, optimize.
Content marketing is an essential strategy, rely on an editorial calendar to achieve better results.
