Pinterest is a social network that offers a wide variety of benefits to brands. However, it specializes in specific content, unlike other more generic social platforms. On Pinterest, images and videos are shared on boards, that is, it is one more tool for audiovisual content, and less text.
The community of this platform has been growing over time. Although there are still many brands that do not take advantage of the benefits of this social network because they do not know how to use it properly or how to integrate it into their digital strategy.
Tips for learning how to use Pinterest correctly
Pinterest is a social network that can be used for different uses. Among them, as a bank of incredible images, dissemination of valuable content summarized in images and / or videos, or as a channel for the promotion of products and / or services. According to the selected objective, lean on these tips to use it:
● Identify the keywords of your brand
One of the requirements to learn how to properly use this social network is to locate the target audience, and define the most potential keywords in the niche. The idea is to appear as the main alternative to user searches.
To do this, use simple terms to notice which are the words suggested by Pinterest, which would be the key phrases used by your target audience. For example, if you search for the term “marketing”, you will see some tags suggested by the social network, those would be your main keywords.
● Optimize profile and dashboards
Incorporate the key phrases you previously identified into both the headings and descriptions you create for your profile dashboards and details. In this way, you inform the platform that your account has relevant content based on a certain topic.
Try to use simple, concise and direct messages to attract the user.
● Create vertical pins
The pins are images on Pinterest. When these are in vertical form they become more visible than the horizontal squares. Also, when uploading the pins to your profile, remember to integrate the previously identified potential keywords.
A very important fact that you should know is that each image will be linked to a URL. That is, by clicking on it, the user will be directed to the site of your choice. It is a step that you should not overlook to increase the reach of your website.
● Use account statistics
To know the impact of your publications, you can rely on the statistics shared by the platform. With them, you will know how many new followers you have gained from time to time, what is the reach of your publications, what elements your users usually save, among other things. This is valuable information that will allow you to optimize your dashboards.
Take advantage of the many benefits that Pinterest can offer your business!
